In 2018, Chipotle turned 25 -- and to celebrate the big half-half-century, we did what any 25-year old, Denver-based Mexican Grill would do. We refreshed our packaging. 

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Chipotle serves over 1 Million customers each day. Nobody knows exactly how many of those million read our bags, but we set out to make that number a little higher, armed with our signature dry wit and a seriously delicious highlight reel.